Yes, mobile friendly website design is nothing new to some early adopters. What does "mobile friendly" mean? Why is it important? Allow us to quickly explain.
A mobile friendly website makes viewing a website easy on phones and tablets.
A mobile device friendly website resizes the web page to the device its being viewed on.
A mobile website loads fast on each device its viewed on.
Google made it policy that website owners that adopt the "Google Mobile Friendly" website design standard may qualify for higher search engine rankings. Why? Because Google wants to provide users the very best possible search query results based on relevant content and the device you are using. For phones and tablets this means fast loading times and easy to read web pages based on any size device being used.
Having a mobile website design is a critical element for your SEO strategy.